If you’re sourcing shoes from China for the first time, you’ve likely come across the term MOQ — short for Minimum Order Quantity. But what exactly does it mean, and why does it matter to your footwear business?
At ONE THOUSAND FASHION SHOES, we’re here to demystify MOQs and help you place orders that align with your brand’s goals and budget.
What is MOQ?
MOQ refers to the minimum number of units a supplier or manufacturer is willing to produce or sell in one order. It ensures the production process remains cost-effective for both parties.
In the Chinese shoe industry, MOQs can vary depending on:
- Style complexity
- Material availability
- Customization needs
- Factory production capacity
For example, a simple flat might have an MOQ of 100 pairs, while a highly customized heel might require 300 pairs per color and size.
Why Do MOQs Exist?
Producing shoes involves:
- Material sourcing and cutting
- Pattern development
- Mold and sole creation
- Assembly, stitching, and finishing
- Quality control checks
- Packaging and labeling
All of these processes require time, labor, and upfront costs. MOQs help manufacturers cover those fixed costs while keeping unit prices competitive.
Common MOQ Ranges for Shoes in China
At ONE THOUSAND FASHION SHOES, our typical MOQs are:
| Product Type | Standard MOQ |
|---|---|
| Heels | 100–200 pairs |
| Sandals | 100 pairs |
| Slippers | 80–100 pairs |
| Flats | 100–150 pairs |
| Loafers | 120–200 pairs |
We also offer flexible MOQs for new brands and can negotiate based on your project size.
How to Work with MOQs as a Small Business
- Start with Fewer Styles
Instead of ordering many designs in small quantities, focus on 1–3 winning styles and meet the MOQ for each. - Use Neutral Colors & Sizes
Limit SKUs by choosing universal colors and core sizes. This helps you hit MOQ faster without overstocking. - Consider Stock or Ready-to-Ship Options
Ask your supplier if they have existing stock that meets your quality standards. - Negotiate for a Test Order
At ONE THOUSAND FASHION SHOES, we support small test orders to help startups build confidence before scaling.
What Happens If You Can’t Meet the MOQ?
Some suppliers may:
- Charge a higher unit price
- Offer limited customization
- Decline the order entirely
That’s why it’s important to communicate early with your supplier and find solutions that work for both sides.
Let’s Build Together — Big or Small
Whether you’re launching a new brand or expanding your collection, understanding MOQs is key to successful sourcing. At ONE THOUSAND FASHION SHOES, we balance flexibility with efficiency — helping you grow at your own pace.
📩 Contact us today to discuss your order needs, get a quote, or request a low-MOQ trial run of your next winning shoe design.
